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Cole Primes Stars for Games with Keiser

While genuine enthusiasm reigns in the winter sports world for the upcoming games that feeling may border on euphoria in the weight room of the Ski and Snowboard Club Vail. No single club will send more athletes to compete in the Winter Olympic Games than Vail. Central to the work of their strength and conditioning coach John Cole has been Keiser equipment.

Cole has endured a busy few months preparing his athletes for the recent X-Games, Olympic qualification events and the run up to Sochi itself. “We’ve been microbuilding our athletes using Keiser equipment in the run-up to these events,” he said.

Keiser’s pneumatic resistance equipment has been a focal point of Cole’s programming for close to twelve years. “I’m focused on functional equipment,” Cole explained. “When I saw the Keiser rack for the first time I quickly realized its functional potential.” Cole’s weight room utilizes the Keiser Power rack – “Number one!” - as well as Keiser’s functional and performance trainers.

In addition to the unique training opportunities that Keiser’s revolutionary pneumatic resistance brings, Cole seized upon the benefits that Keiser’s power display brings to a coaches programming. “Power programming is very important,” the coach explained. “With Keiser, unlike any other equipment, you see when you hit the rate of diminishing return. When the athlete drops to ninety percent (of their maximum power output) that’s the end.”

During the recent X-games, several athletes trained by Cole climbed on the medal stand following their event. Alex Ferreira earned a bronze medal in the Men’s Ski Superpipe. In the women’s Snowboard Superpipe, Kaitlyn Farrington won a bronze medal.

In all ten athletes trained by Cole at Ski and Snowboard Club Vail will compete in Sochi. An eleventh awaits word on whether they too have earned that opportunity. The club’s tally might have reached twelve were it not for the injury to celebrated downhill skier Lindsey Vonn.