Keiser M3 Is Swedish Solution
It was the winter of 2007 when a group of Swedish fitness club owners met to share their frustrations and find a solution. Each was unhappy with the bikes used in their indoor group exercise classes. Their clubs used bikes from three different manufacturers and maintenance was a problem. “We were spending two-to-three hours a week on service of the bikes,” recalled Thommy Henningsson of Haelth Studion in Bastad.
The club owners decided to make new purchases. They considered four different bikes and had whittled their list to two when Henningsson raised a suggestion. “We wait until I’m back from IHRSA
,” he proposed. His colleagues agreed.
There, at the fitness industry trade show in San Francisco, Henningsson walked the floor looking for a solution to the Swedish club owners’ problem. As he passed the Keiser booth a new product caught his eye -- the Keiser M3
. He eyed the indoor fitness cycle, then sat on it. “Perfect,” he thought. Henningsson immediately “fell in love with the design” and after pedaling thought to himself, “that was a really nice experience!” He quickly phoned his colleagues. “I found it,” he exclaimed. “I found the bike!”An order for forty-five Keiser M3
indoor fitness cycles was soon placed. But the Swedish club owners took the change a step farther. They aggressively promoted the new purchase and marketed their upgraded indoor group cycling classes. Henningsson hung banners that trumpeted the new Keiser M3
bikes and offered prizes to club members who attended a specified number of indoor group cycling classes during a one month period.
Positive feedback was resounding from Haelth Studion members. “Customer satisfaction was a big issue for us,” he recalled. Since the acquisition of Keiser M3
indoor fitness cycles, membership at Haelth Studion has grown. The indoor group cycling classes offered, that feature the Keiser M3
have almost doubled. What brings the biggest smile to Henningsson’s face, however, is how the Keiser M3
has almost eliminated all maintenance needs. In four and a half years of use and thirteen hours of classes per week, “there has never been one breakdown,” he reports. “The most we have had to do is wipe them off to keep them clean.”