Keiser Strider Sweeps Sweden
Keiser is at the center of a growing fitness trend that is sweeping through clubs and gyms in Sweden. Group striding classes that feature the Keiser M5 Strider have become extremely popular.
“It’s been a huge success,” says Anders Ericsson, the Managing Director of Exceed Performance which is the country’s Keiser distributor. “You don’t only use the legs. You use the whole body.”
What began as an idea in the mind of one instructor at a Swedish fitness club has quickly grown. According to Ericsson, close to one hundred clubs in Sweden now offer some sort of group striding or cross training classes. “The first fitness chain, Friskis & Svettis, got a really, really big boom in the beginning,” Ericsson explained. “Other clubs looked at the Keiser M5 and saw the potential in it.”
The Swedes love of skiing contributed to the initial popularity of the group striding classes. Movement patterns used in the classes replicate those of skiing. It wasn’t long, however, before the popularity of the Keiser M5 moved out of the group exercise room.
“What we can see is they are using it in the cardio area because of the small footprint, the compact machine and of course the price,” said Ericsson. “Footprint, price and durability over the conventional cross trainer have been very big.”
The popularity of the Keiser M5 Strider as a group exercise tool began in Spain where it was introduced by Tecno-Sport, the Keiser distributor. Many of Spain’s leading fitness clubs, such as Millenium (photograph) offer group striding classes built around the Keiser M5. As creative and innovative group exercise instructors look for new and beneficial ways to promote healthy outcomes, the Keiser M5 Strider will continue to grow in popularity.